PWA SEO EXPERTS
PWA SEO for Progressive Web Apps
Progressive Web Apps solve real problems for users and create new ones for search engines. We find the rendering, crawling, indexing and routing issues inside your PWA, and specify the fixes your engineering team can ship.
The Problem
Your PWA can work perfectly for users and still create problems for search engines.
The same architecture that makes a Progressive Web App fast and app-like also changes how content is delivered — and search engines don't experience it the way your users do.
Rendering
Content that only exists after JavaScript executes may never make it into the version of the page search engines evaluate.
Crawling
App shells, client-side links and service worker responses can hide entire sections of a PWA from crawlers.
Indexing
Pages get discovered but never indexed, or indexed with partial content that doesn't reflect what users see.
URL routing
Client-side routing without real, server-addressable URLs leaves search engines with nothing unique to index.
Canonicalization
Duplicate, parameterized and app-shell URLs compete with each other and split signals across near-identical pages.
JavaScript SEO
Metadata, links and structured data injected at runtime behave differently for crawlers than they do in a browser.
PWA SEO Services
Specialized SEO for the technical realities of Progressive Web Apps
Four engagements, each mapped to where a PWA usually breaks: unknown problems, ongoing development, damage already done, and migration risk.
PWA SEO Audit
A technical audit built for PWAs: what search engines actually render, crawl and index across your app.
PWA SEO auditTechnical PWA SEO
Ongoing technical SEO for teams shipping a Progressive Web App, from rendering strategy to routing and metadata.
Technical PWA SEOPWA SEO Remediation
Diagnosis and repair when a PWA build has already damaged indexing, rankings or organic traffic.
PWA SEO remediationPWA Migration SEO
SEO oversight before, during and after a migration to a PWA so search visibility survives the launch.
PWA migration SEOHow We Work
Diagnose. Prioritize. Fix. Validate.
A repeatable technical process, not a generic SEO retainer.
Diagnose
Compare what users see with what search engines render, crawl and index across templates and routes.
Prioritize
Rank findings by the impact on indexing and organic visibility, and by what your engineers can realistically ship.
Fix
Specify changes at the level a developer can implement — rendering, routing, metadata, canonicals, internal links.
Validate
Re-test rendered output, crawling and indexing after deployment to confirm the fix held in production.
Specialist Expertise
PWA SEO isn't another line item on our services page. It's the focus.
Most SEO teams meet a Progressive Web App once and treat it like any other site. We work on the specific failure modes of PWAs — rendering strategy, client-side routing, service worker behavior, runtime metadata and indexing — and we speak to engineers in the terms they build in.
Credibility
Powered by more than 20 years of SEO experience.
PWA SEO is the Progressive Web App practice of Teknicks, a growth marketing agency with more than two decades of technical SEO work behind it. The specialization is new; the experience underneath it isn't.
Resources
PWA SEO Resources
Reference material on how Progressive Web Apps interact with search engines.
PWA SEO Problems
The recurring technical issues that cause Progressive Web Apps to underperform in organic search.
Read moreSEO Implications of PWAs
What choosing a PWA architecture changes about how search engines discover and evaluate your content.
Read morePWA SEO Best Practices
How to build a Progressive Web App that stays fully crawlable, renderable and indexable.
Read morePWA SEO Checklist
A technical checklist for validating a PWA before and after launch.
Read moreHave a PWA SEO problem?
Get a free PWA SEO audit. We'll look at the PWA and tell you what search engines are actually doing with it.